Moroccan Shawarma Rub

Marrakech's spice souks have been mixing shawarma blends for centuries—turmeric, smoked paprika, garlic, cayenne layered with precision. Not one spice overwhelming another. Everything in conversation.

Shawarma is the Middle East's gift to street food culture. The spit. The slow rotation. The bark that forms on the outside while the inside stays tender. The rub is everything.

Smoked paprika, turmeric, granulated garlic, cayenne, celery seed, sea salt. Use it as a dry rub, stir it into yogurt for a marinade, or do what we do—use it in place of salt on everything.

Morocco