FLAVOURS THAT MATTER
Driven by purpose. Inspired by the process.
Fury For The People
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MULTICULTURAL
Not only do we have the BEST flavours, Fury's authentic recipes and drool-worthy flavours reflect the rich diversity of our communities.
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BOLD
Fury is beloved by adventurous palates. Fun fact: Nearly 1 in 10 bottles of artisan hot sauce sold in Ontario is Fury.
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DISRUPTOR
Fury is disrupting the hot sauce isle with modern, innovative flavours and traditional, ancient techniques.
ABOUT US
Fury Hot Sauce began with father and son planting pepper seeds in their garden during the pandemic—spending time together, nurturing something from the ground up. Driven by purpose and inspired by the process, they would eventually begin crafting the flavours that reflected their roots, their family, and the diversity of the country they call home.
CULTURE, SOUL, TRADITION
Founded by Canadian immigrants, Fury recognized that the hot sauce aisle was missing culture and tradition. By celebrating hot sauce for the cultural experience it is, and not just a vessel for heat, Fury transformed the crowded category into a canvas for innovation. With inspired recipes like Al Pastor, Mango Lassi, and Muffuletta, each sauce tells a story — rooted in rich culinary traditions and crafted to spark curiosity and discovery.
STARTUP TO STANDOUT
In July 2025, Fury received a 'Golden Ticket' from Walmart Canada after a successful pitch at the inaugural Canada Growth Summit. And in September 2025, Fury announced a partnership with TJX Canada to roll out nationally up to 600 locations.
Already 1 in 10 artisan hot sauces sold in Ontario, Fury is poised for National expansion and is Canada’s fastest-growing hot sauce brand.
OUR COMMITMENT
Every batch of Fury is guided by community and a commitment to flavours that mean something.
Made with heart. Shared with purpose.