Last Updated: 4 October 2026
Fury Hot Sauce ("Fury," "we," "our," or "us") has built its brand through significant investment in product quality, brand development, marketing, and customer experience. To protect that investment and keep the experience consistent and premium for consumers, Fury has established this Authorized Online Seller Policy ("Policy").
This Policy governs the online sale and marketing of Fury products and applies to all individuals or entities selling, advertising, or promoting Fury products online ("Resellers").
This Policy applies to all Resellers, including existing wholesale accounts and retail partners approved before the date above. Placing an order with Fury, or continuing to sell Fury products, after this Policy is posted means you accept it.
Fury reserves the right, in its sole discretion, to interpret, modify, enforce, or revoke this Policy at any time.
1. Authorization Required
Only Resellers expressly authorized by Fury may sell Fury products online.
Authorization may be granted, limited, suspended, or revoked by Fury at any time, with or without notice. Authorization to sell Fury products through one channel does not imply authorization to sell through any other channel.
2. Physical Retail Location Required
Online sales are permitted only by Resellers that also operate a physical retail location open to the public. Online-only businesses are not eligible for authorization.
A Reseller's online sales must be made through the website of that same business, under the same business name.
3. Permitted Online Sales Channels
Unless expressly approved in writing by Fury:
Resellers may sell Fury products only through websites owned and operated by the Reseller.
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Resellers may not sell Fury products on:
Online marketplaces (including but not limited to Amazon, eBay, Walmart Marketplace, Etsy, Temu)
Auction sites
Social marketplaces (including Facebook Marketplace, Craigslist, Kijiji, etc.)
Drop-shipping platforms
Any third-party fulfillment or resale platform not explicitly approved by Fury
Fury does not authorize resale through fulfillment-by-marketplace programs without prior written consent.
4. Product Authenticity & Packaging
Resellers must:
Sell only new, authentic Fury products obtained directly from Fury or an authorized Fury distributor.
Sell products only in their original, unaltered packaging, with labels, seals, and lot codes intact.
Not relabel, repackage, bundle, modify, or tamper with any Fury product.
Not create alternative UPCs, SKUs, or listings intended to bypass Fury controls.
Any sale of damaged, expired, or altered product is strictly prohibited.
5. Food Safety, Storage & Recalls
Fury products are food. Resellers must:
Store products in a cool, dry place away from direct sunlight and heat, and follow any storage directions on the label.
Not sell or ship any product past its best-before date.
Rotate stock so older product sells first.
Follow Fury's instructions promptly in the event of a recall, withdrawal, or quality notice, including removing listings and pulling stock.
Forward any customer complaint about product safety or quality to Fury within 2 business days.
6. Brand Representation & Content Standards
Resellers must present Fury products in a manner consistent with a premium, modern consumer brand, using product images and descriptions supplied or approved by Fury.
Accordingly, Resellers may not:
Use Fury trademarks, logos, imagery, or brand assets outside the scope of selling authorized Fury products.
Modify Fury brand assets without written approval.
Create content that is misleading, inaccurate, or inconsistent with Fury's positioning.
Make health, medical, or nutritional claims about Fury products that do not appear on Fury's labels or website.
Imply affiliation, endorsement, sponsorship, or partnership beyond authorized resale.
Fury reserves the right to require removal or revision of any content that does not meet brand standards.
7. Digital Advertising & Paid Media Restrictions
Resellers may not engage in paid advertising involving Fury products or brand terms without prior written approval from Fury.
This includes, but is not limited to:
Paid search keyword bidding
Sponsored listings
Paid social, display, or video advertising
Retargeting or audience-based advertising using Fury-related terms
Fury is not required to disclose marketing strategies, keyword lists, campaign structures, or acquisition plans. Any approval granted may be limited, conditional, time-bound, or revoked at Fury's discretion.
8. Sales to End Consumers Only
Resellers may sell Fury products only to end-use consumers.
Resellers may not:
Sell Fury products to other resellers, wholesalers, exporters, or distributors
Facilitate or enable resale, diversion, or redistribution
Resellers must monitor purchasing behaviour and notify Fury of any suspicious activity or bulk purchasing patterns.
9. Bulk Sales & Diversion Prevention
Unless expressly authorized:
Resellers may not sell Fury products in bulk quantities.
Orders that suggest resale, export, or diversion may be cancelled at Fury's discretion.
Fury reserves the right to investigate sales patterns and trace product distribution.
10. Geographic & Export Restrictions
Resellers may only market and ship Fury products within approved territories.
International sales, exports, or cross-border shipping are strictly prohibited without prior written authorization from Fury.
11. Pricing & MAP Compliance
Resellers must comply with Fury's Minimum Advertised Price (MAP) Policy, which applies to advertised prices. Resellers remain free to set their own selling prices.
Failure to comply with the MAP Policy may result in enforcement action, including revocation of online selling privileges.
12. Transparency & Seller Identification
Resellers must:
Maintain accurate and current business information
Disclose all websites, storefronts, domains, and seller identities used to sell Fury products
Promptly update Fury regarding any changes
Failure to provide accurate information is grounds for immediate termination of authorization.
13. Legal & Regulatory Compliance
Resellers are responsible for compliance with all applicable laws and regulations, including but not limited to:
Food labelling and food safety requirements
Consumer protection and advertising laws
Email and digital marketing regulations (CASL, CAN-SPAM, GDPR, etc.)
Privacy and data protection requirements
Secure, PCI-compliant payment processing
14. Enforcement
Fury may enforce this Policy in its sole discretion.
Violations may result in one or more of the following actions, without notice:
Immediate revocation of online selling authorization
Suspension or termination of supply
Inventory sell-off requirements
Permanent removal from authorized seller status
Legal action where appropriate
Resellers may not attempt to circumvent this Policy directly or indirectly.
15. Wholesale Terms
Wholesale pricing, minimum orders, and ordering terms are provided to approved accounts and are available at furyhotsauce.com/pages/wholesale. Those terms may change separately from this Policy.
16. Policy Updates & Governing Law
Fury reserves the right to update or modify this Policy at any time. Continued sale of Fury products after any modification constitutes acceptance of the revised Policy.
This Policy is governed by the laws of the Province of Ontario and the federal laws of Canada that apply there.
Questions
Questions regarding this Policy may be directed to:
hey@furyhotsauce.com