Scroll to see how we use ancient fermentation and local ingredients in every bottle of Fury.
Our peppers are chosen for authenticity and flavour. Each cultivar is selected after years of research. We work with local farmers who manage our operations from start to finish. Germination begins in the dead of winter and takes around 7–14 days.
If the seeds aren't started by Valentine's Day, we're in trouble.
Seedlings are transplanted from the greenhouses to the farms at 2–3 months, after the last frost. Working directly with local farmers we know on a first name basis and growing our own ingredients is really important for managing our supply chain and quality control.
Field to Fury is measured in minutes, not air miles.
Yields tend to arrive in massive waves once they begin. Peppers are hand picked, washed, ground into a coarse mash, salted precisely and prepped for fermentation. Nature takes over. No vinegar. No preservatives. Just ancient chemistry.
The same process used across civilizations for thousands of years.
Billions of lactobacillus start converting sugars into lactic acid. CO₂ rises through the mash like bubbling volcanic lava while airlocks release pressure and keep oxygen out.
Bursting with natural prebiotics, probiotics & postbiotics.
After 3 months of fermentation the mash has darkened three shades. Visible activity has stopped and the aromas have shifted from sharp and bright to funky, earthy and layered.
We could process here — but we let it cure further.
We allow the fermented mash to cure for a period before processing. Time refines it — rounding the edges, deepening the character. When acidity is rushed, it dominates. When it's developed, it integrates.
Heat shouldn't shout. It should unfold.
Fresh herbs, spices and select ingredients are cooked in, balanced and blended to the perfect viscosity. Every batch is pH tested and pasteurized before bottling.
Almost a full year of love in every bottle.
Hot sauce that tastes great and that you can feel great about. Local ingredients. Fermented 180+ days. Flax seed in every bottle. Made in Canada.
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