FLAVOURS THAT MATTER
Driven by purpose. Inspired by the process.
Fury For The People
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MULTICULTURAL
Fury's authentic recipes and drool-worthy flavours reflect the rich diversity of our communities.
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BOLD
Fury is built for bold and beloved by all with adventurous palates. Nearly 1 in 10 bottles of artisan hot sauce sold in Ontario is Fury.
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DISRUPTOR
Fuelled by a mission to celebrate diverse cultures and flavours, Fury is disrupting the hot sauce isle.
ABOUT US
Fury Hot Sauce began with father and son planting pepper seeds in their garden during the pandemic—spending time together, nurturing something from the ground up. Driven by purpose and inspired by the process, they would eventually begin crafting the flavours that reflected their roots, their family, and the diversity of the country they call home.
SOUL, HONOUR, TRADITION
Founded by Canadian immigrants, Fury recognized that the hot sauce aisle was missing something — culture, honour, tradition. By celebrating hot sauce for the cultural experience it is, and not just a vessel for heat, Fury transformed the crowded category into a canvas for innovation. With inspired recipes like Al Pastor, Mango Lassi, and Muffuletta, each sauce tells a story — rooted in rich culinary traditions and crafted to spark curiosity and discovery.
STARTUP TO STANDOUT
In July 2025, Fury received a 'Golden Ticket' from Walmart Canada after a successful pitch at the inaugural Canada Growth Summit. Already 1 in 10 artisan hot sauces sold in Ontario, Fury is poised for National expansion and is Canada’s fastest-growing hot sauce brand.
OUR COMMITMENT
Every batch of Fury is guided by community and a commitment to flavours that mean something.
Made with heart. Shared with purpose.