Father and Son, Leith and Addington, incorporated Fury Hot Sauce in late 2020, but the journey had started years prior in their backyard garden. Together they’ve spent every moment carefully cultivating and nurturing hot peppers from seed to sauce.
In bringing Fury to life, every aspect of the business was re-imagined. Every meticulous detail from the customer journey to regional cultivars was considered. Exhaustive trial and error, painstaking commitment to quality and an unwavering pursuit of excellence has resulted in a product line that they’re abundantly proud of.